A CONCEPTS está focada na pauta de qualidade de vida e decidiu convidar alguns atletas para compor a campanha do NEW BALANCE 1906U “Hours And Days”, que enfatiza a prioridade no autocuidado.
Uma das estrelas, representante a vanguarda esportista, é Robert “The Raven” Kraft, de 74 anos, que corre cerca de 12km diários em Miami Beach, desde 1975. A outra é o “novato” Tashawn Richards, de 34 anos, que corre desde os 11 anos e agora lidera corridas de grupo em Nova York.
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O contraste de cores no tênis é inspirado por paletas terrosas e marítimas que remetem ao contraste das fases da vida, nos fazendo refletir sobre como o cuidado com o corpo é algo que não tem tempo, hora ou lugar para acontecer; é algo que deve fluir de forma orgânica durante todo o decorrer da vida, no exercício e no cuidado da saúde mental. Além disso, o tênis que originou essa campanha resgata e dá continuidade à história do NEW BALANCE 999 “Seal”, de 2013.
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Agora, vamos ao que interessa: o lançamento do tênis está marcado para 2 de agosto, somente nas lojas CNCPTS – de forma física e online.
Fonte: Sneaker News
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