O NINE INCH NAILS, de Trent Reznor, se uniu com a DR. MARTENS para celebrar os 30 anos do The Downward Spiral, álbum fundamental na história da banda e da própria música dos anos 1990.
Em uma de suas análise, o renomado Pitchfork fala que The Downward Spiral “ajudou a transformar Reznor em uma das maiores estrelas do rock do mundo e a trazer um novo nível de experimentação sonora para o reino pop. Mas a sua maior realização é mostrar o que é possível quando um artista está disposto a mergulhar fundo nos cantos mais sombrios da sua psique e partilhar com o mundo o que lá encontra.”
São quatro modelos DR. MARTENS disponíveis na coleção. A bota 1460 (predominantemente branca) apresenta a arte “Wound” de Russell Mills com vários fechos, incluindo um zíper com a marca no tornozelo; o sapato 1461 exibe a imagem “Crystal Teeth” do álbum em brilho sutil; e a bota 1490 é inspirada nas apresentações ao vivo do NIN. Uma edição especial da bota 1490, toda preta e com a arte do álbum em relevo, será oferecida a fãs selecionados.
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Além da música, a identidade de visual do NINE INCH NAILS sempre foi motivo de admiração até mesmo para aqueles que não suportam ouvir faixas pouco acessíveis como “Mr. Self Destruct” ou “Closer”. John Crawford, Diretor Criativo da NIN afirmou: “Esta colaboração faz muito sentido. Não apenas por causa dos inúmeros fãs que vi usando Dr. Martens nos shows do NIN ao longo dos anos (inclusive eu), mas porque NIN e Dr. Martens são conhecidos por rejeitar convenções e expectativas em favor da inovação.”
Crawford aponta para o 1460 como a página central da coleção. “Assim que decidimos que a coleção teria como tema The Downward Spiral, sabíamos que teríamos a vantagem de usar elementos das incríveis pinturas de Russell Mills que foram criadas para o álbum. Escondemos o texto repetido ‘Nada pode me parar agora ‘ – um mantra do álbum – atrás do zíper.”
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A coleção completa aparecerá no site da DR. MARTENS em 19 de julho.
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