NIKE e JACQUEMUS têm um terceiro capítulo de sua relação colaborativa, celebrando as raízes francesas de SIMON PORTE JACQUEMUS. A coleção cápsula é composta por 10 peças, que se distribuem em vestuário, tênis e a Le Swoosh – uma bolsa no formato do icônico logotipo da NIKE.
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Fundir estéticas esportivas e refinadas, que muito se vêem nas ruas da capital olímpica deste ano, foi um ponto fundamental para o imaginário criativo dessa coleção. Nos pés, o AIR MAX 1 ganha um quê a mais de geometria, com muitos detalhes inéditos.
Apesar do cabedal contar com várias mudanças, é no solado que moram as principais diferenças em relação aos AIR MAX 1 convencionais. As cápsulas de AIR são expostas através de aberturas retangulares e circulares, em um padrão que também se repete nos desenhos das solas.
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As vendas da coleção acontecem de forma gradual, a começar pelo dia 10 de julho, via site e lojas físicas da JACQUEMUS, locais onde a colorway prateada ganhará exclusividade. Na sequência, a liberação dos tênis e bolsa acontecerá via NIKE SNKRS, em 23 de julho. Pra finalizar, a partir de 25 de julho, todas as peças estarão no nike.com e seletas lojas parceiras ao redor do mundo.
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Serena Williams, Beatriz Hatz, Central Cee e Rina Sawayama compõem parte desse elenco intergeracional de personalidades da cultura contemporânea nesta campanha.
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