Para que garantam antecipadamente alguns dos pares das novas colaborações da KITH com a NEW BALANCE, Ronnie Fieg divulgou em seu Instagram que enviará emails aleatórios para pessoas que já compraram alguma de suas parceria anteriores com a marca.

Quem receber o email terá 24 horas para realizar a compra de um par. Caso não faça isso, perderá o lugar na fila. Se isso não bastasse para que a disputa pelos tênis já fosse enorme, foi divulgado que apenas 12 pares serão disponibilizados no total.

Em um post seguinte, Ronnie revelou que trouxe um novo conceito para essas colabs: ao invés de um “N” lateral duplo, ele adicionou um triplo, para que cada camada represente uma das parceiras. Nesse mesmo post, o homem por trás da KITH parece ter revelado que haverá vendas um pouco mais amplas dos modelos.

O que você achou da mecânica adotada para as vendas?

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I didn’t forget about the OG 997’s for the upcoming Kith x New Balance 2018 launch. I designed two Made in USA 997’s in collaboration with United Arrows & Sons and nonnative that are inspired by two of my favorite NB models ever. Kith as a brand is dedicated to supporting those who support us. That’s why we’re bringing back our Loyalty Program for these two styles. We’ve randomly selected customers who have purchased any of my past collaborations with New Balance to receive early access to these pairs via invoice. Since there’s less pairs of these than past customers, not everyone will receive an invoice. But if you do receive one, you will have 24 hours to checkout before it’s voided and moves to the next person on the list. We randomized who will receive which colorway, so hopefully you like the one you’re offered because we can’t change it. Lastly, we can’t guarantee your size but can guarantee 1 pair. The team has been hard at work at this to make sure our loyal customers know how much we appreciate them. Invoices being sent out shortly!

A post shared by Ronnie Fieg (@ronniefieg) on Nov 14, 2018 at 11:02am PST

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Unique to this release is a new concept I came up with…the triple stack N. 1 N to represent each partner in this collection – Kith, United Arrows & Sons, and nonnative. Coming soon.

A post shared by Ronnie Fieg (@ronniefieg) on Nov 14, 2018 at 5:54pm PST