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{"id":146991,"date":"2016-08-02T11:29:57","date_gmt":"2016-08-02T14:29:57","guid":{"rendered":"http:\/\/sneakersbr.co\/?p=146991"},"modified":"2016-08-02T11:32:40","modified_gmt":"2016-08-02T14:32:40","slug":"adidas-ultraboost-uncaged-o-evento-de-lancamento","status":"publish","type":"post","link":"https:\/\/sneakersbr.co\/adidas-ultraboost-uncaged-o-evento-de-lancamento\/","title":{"rendered":"adidas UltraBOOST Uncaged – O Evento De Lan\u00e7amento"},"content":{"rendered":"No \u00faltimo s\u00e1bado, 30 de julho, a divis\u00e3o de RUNNING da ADIDAS nos convocou para participar da organiza\u00e7\u00e3o do evento de lan\u00e7amento do ULTRABOOST UNCAGED no Brasil.<\/p>\n
Como, para n\u00f3s, “miss\u00e3o dada \u00e9 miss\u00e3o cumprida”, l\u00e1 fomos junto a um grupo de bons amigos, que se juntaram a corredores e influenciadores do universo esportivo, rumo a uma esquina do bairro do Butant\u00e3, onde foi marcado o encontro para o\u00a0que, supostamente, seria\u00a0uma festa de lan\u00e7amento.<\/p>\n
A surpresa dos convidados come\u00e7ou no convite: uma mini jaula, com um estilete, uma pulseira e um n\u00famero de peito dentro davam pistas, mas n\u00e3o revelavam muita coisa sobre o que aconteceria. Era o c\u00f3digo de acesso para uma mini-corrida, que nos levaria ao real lugar do evento, a ADIDAS RUNBASE, espa\u00e7o de apoio ao corredor que a marca das tr\u00eas listras mant\u00e9m em diversas partes do mundo, e que em S\u00e3o Paulo fica em um dos port\u00f5es de acesso da USP.<\/p>\n
Aos que toparam o desafio (e todos toparam!), um kit completo com vestu\u00e1rio, equipamento e um par do ULTRABOOST – alguns deles em cores bem disputadas, como o TRIPLE WHITE 2.0 e o WHITE\/MULTICOLOR. Na chegada \u00e0 RUNBASE, mais mist\u00e9rio: todo mundo recebeu uma chave, cuja finalidade s\u00f3 seria descoberta mais tarde.<\/p>\n
Na parte de dentro, a cenografia de acesso contava a transforma\u00e7\u00e3o do ULTRABOOST em UNCAGED, um time retirava os pain\u00e9is pl\u00e1sticos dos que queriam customizar seus pares e o “verdadeiro” UNCAGED flutuava sobre um t\u00f3tem, como astro principal da tarde\/noite que era.<\/p>\n
Na \u00e1rea externa, open burguer a cargo do time do Bullger, som de primeira comandado pelo DJ Guarizo, bebida gelada e muito papo bacana. As chaves l\u00e1 d\u00e1 entrada serviam para abrir mini jaulas onde estavam aprisionados os ULTRABOOST UNCAGED na vers\u00e3o “PODIUM”. Quem conseguia abrir, imediatamente, garantia seu par.<\/p>\n
O clima geral do evento voc\u00ea confere nas fotos a seguir e ficam aqui registrados nossos agradecimentos ao time da ADIDAS e a todo mundo que topou a experi\u00eancia #UNLEASHYOURCAGE.<\/p>\n\n\t\t