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PUMA Experimenta No Metaverso"},"content":{"rendered":"\n

A PUMA revelou sua primeira experi\u00eancia no metaverso, chamada BLACK STATION, que apresenta NFTs exclusivas com t\u00eanis de edi\u00e7\u00e3o limitada, como parte de seu desfile ‘FUTROGRADE’ durante a Semana de Moda de Nova York. A PUMA BLACK STATION foi imaginada como um lugar imersivo e interativo para experimentar o futuro da marca.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

“H\u00e1 vinte anos, a BLACK STATION era a casa da PUMA para nossos designs mais inovadores na moda”, disse Adam Petrick, Diretor de Marca da PUMA. “Dadas as fronteiras que estamos ultrapassando do ponto de vista digital e de design de produtos, achamos adequado traz\u00ea-la de volta como um novo portal para explora\u00e7\u00e3o digital em toda moda, desempenho esportivo, nossos cl\u00e1ssicos patrimoniais e inova\u00e7\u00e3o.”<\/p>\n\n\n\n

A experi\u00eancia come\u00e7a com os visitantes entrando em um espa\u00e7o de lobby digital hiper-realista com tr\u00eas portais separados. Os dois primeiros portais, j\u00e1 acess\u00edveis, revelar\u00e3o t\u00eanis exclusivos nunca vistos antes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Para o design do produto digital, a PUMA encorajou seus designers internos a ultrapassar os limites criativos para imaginar como um t\u00eanis digital 3D poderia ser. “Nossa equipe de designers tomou muitas liberdades ao vislumbrar esses estilos de cal\u00e7ados. Dissemos que o c\u00e9u \u00e9 o limite. Como resultado, conseguimos aproveitar a criatividade deles sem as limita\u00e7\u00f5es do nosso processo de produ\u00e7\u00e3o de cal\u00e7ados f\u00edsicos”, disse Heiko Desens, diretor criativo global e head de inova\u00e7\u00e3o. “O que \u00e9 t\u00e3o impressionante quanto os designs reais \u00e9 o fato de que fomos realmente capazes de trabalhar com desenvolvimento para dar vida a esses designs incr\u00edveis.”<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

O terceiro portal da Black Station funcionar\u00e1 como a entrada para o desfile de moda no metaverso digital da NYFW. Os visitantes estar\u00e3o imersos em um espa\u00e7o interativo e com muitos efeitos. Eles ir\u00e3o vivenciar uma adapta\u00e7\u00e3o digital da mostra, onde os visitantes poder\u00e3o interagir com as pe\u00e7as da cole\u00e7\u00e3o.<\/p>\n\n\n\n

A PUMA j\u00e1 havia, h\u00e1 algumas semanas, mostrado uma experi\u00eancia de metaverso<\/a> em parceria com a 10KTF. Agora, os visitantes dessa plataforma exclusiva podem entrar na experi\u00eancia da BLACK STATION da PUMA no site<\/a>. Existe uma quantidade limitada de NFTs e, posteriormente, t\u00eanis exclusivos. Visite o site da PUMA para saber mais sobre o projeto.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

A PUMA revelou sua primeira experi\u00eancia no metaverso, chamada BLACK STATION, que apresenta NFTs exclusivas com t\u00eanis de edi\u00e7\u00e3o limitada, como parte de seu desfile ‘FUTROGRADE’ durante a Semana de Moda de Nova York. A PUMA BLACK STATION foi imaginada como um lugar imersivo e interativo para experimentar o futuro da marca. “H\u00e1 vinte anos, […]<\/p>\n","protected":false},"author":2692,"featured_media":370972,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[14996,32],"class_list":["post-370970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-metaverso","tag-puma-2"],"acf":[],"yoast_head":"\nA PUMA Experimenta No Metaverso<\/title>\n<meta name=\"description\" content=\"A PUMA revelou sua primeira experi\u00eancia no metaverso, chamada BLACK STATION, que apresenta NFTs exclusivas com t\u00eanis de edi\u00e7\u00e3o limitada, como parte de seu desfile 'FUTROGRADE' durante a Semana de Moda de Nova York.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sneakersbr.co\/a-puma-experimenta-no-metaverso\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A PUMA Experimenta No Metaverso\" \/>\n<meta property=\"og:description\" content=\"A PUMA revelou sua primeira experi\u00eancia no metaverso, chamada BLACK STATION, que apresenta NFTs exclusivas com t\u00eanis de edi\u00e7\u00e3o limitada, como parte de seu desfile 'FUTROGRADE' durante a Semana de Moda de Nova York.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sneakersbr.co\/a-puma-experimenta-no-metaverso\/\" \/>\n<meta property=\"og:site_name\" content=\"SneakersBR - 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