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Alma Solar De Bob Marley Est\u00e1 Refletida Na Cole\u00e7\u00e3o Com A Redley"},"content":{"rendered":"\n

A colabora\u00e7\u00e3o entre a REDLEY e BOB MARLEY \u00e9 uma iniciativa da marca carioca, que conta com quase 40 anos de hist\u00f3ria.<\/p>\n\n\n\n


A cole\u00e7\u00e3o conta com mais de 30 itens, entre t\u00eanis – cano alto e baixo -, camisetas, camisas, casacos, macac\u00e3o, cal\u00e7as, bon\u00e9s, bucket hats, bermudas e meias, em tons terrosos, e combina\u00e7\u00f5es das cores verde, dourado e vermelho. De acordo com Fernanda Affonso, coordenadora de estilo da REDLEY, as estampas, cores e modelagens s\u00e3o uma inspira\u00e7\u00e3o \u00e0 vida do artista, e refor\u00e7am que a m\u00fasica \u00e9 pilar importante para a marca. \u201cTodo o processo foi desenvolvido atrav\u00e9s de uma pesquisa profunda sobre a vida do Bob. A ideia \u00e9 retratar de maneira contempor\u00e2nea o seu estilo de vestir\u201d, diz. A cole\u00e7\u00e3o foi criada em colabora\u00e7\u00e3o com a fam\u00edlia Marley, que esteve envolvida em todo processo criativo.<\/p>\n\n\n\n


A campanha celebra a influ\u00eancia de Bob Marley nas ra\u00edzes da m\u00fasica brasileira. Produzida em S\u00e3o Lu\u00eds (MA), considerada a capital do reggae no Brasil e inspira\u00e7\u00e3o pela rela\u00e7\u00e3o com o ritmo, a colabora\u00e7\u00e3o celebra o conceito da Alma Solar e ressalta a conex\u00e3o do artista e do estado do Maranh\u00e3o. \u201cOs t\u00eanis s\u00e3o produzidos com lona 100% algod\u00e3o reciclado, as camisetas s\u00e3o confeccionadas em algod\u00e3o org\u00e2nico, trazendo um toque sustent\u00e1vel para a cole\u00e7\u00e3o\u201d, explica Fernanda.<\/p>\n\n\n\n

\u201c\u00c9 uma alegria saber que meu pai \u00e9 t\u00e3o representado e querido no Brasil, e a colabora\u00e7\u00e3o reflete seu legado e estilo de vida. \u00c9 uma marca brasileira, mas essa colabora\u00e7\u00e3o \u00e9 global. Temos a chance de emocionar os f\u00e3s da moda e de Bob Marley em todo o mundo. O povo brasileiro \u00e9 t\u00e3o apaixonado e estou animada para ver tudo o que est\u00e1 por vir com Redley!\u201d, diz Cedella Marley, CEO do grupo de empresas Bob Marley, cantora, vencedora do Grammy, autora e filha de Marley.

De acordo com Lorena Tomassini, Gerente de Estrat\u00e9gia e Marketing da Redley, esse \u00e9 o grande momento da marca em 2023 e descreve o legado de Bob Marley como inspira\u00e7\u00e3o para a vida de todos. \u201cO objetivo da cole\u00e7\u00e3o \u00e9 mostrar \u00e0s pessoas que a vida \u00e9 para ser vivida com leveza e tranquilidade, conceitos que conectam a Redley aos valores do Bob Marley\u201d, afirma.<\/p>\n\n\n\n

A cole\u00e7\u00e3o esta \u00e0 venda na loja pr\u00f3pria da REDLEY e no site da marca<\/a>.<\/p>\n\n\n\n

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A colabora\u00e7\u00e3o entre a REDLEY e BOB MARLEY \u00e9 uma iniciativa da marca carioca, que conta com quase 40 anos de hist\u00f3ria. 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